The form to understand the businesses must evolve towards a new dimension. Every time we have more tools to understand our clients and to solve the objective of marketing of all company: “To satisfy the necessities with its clients”. Every time we can contact one better with them, can understand them better… and that one is… to evolve on a par that they…

Cluetrain.com it is an initiative that offers 95 keys to understand the new one was of bussines:

• The markets are conversations.
• The markets consist of human beings, not of demographic sectors.
• The conversations between human beings sound human. They are conducted in a human voice
• Or transmitting information, opinions, perspective, arguments against or humorosas notes, the human voice is opened, natural, sincere. 
• In the markets interconnected like between intraconnected employees, people use new and powerful forms of communication.  
• In just a few years, the present “homogenizada voice” of the world of the businesses - the official sound of corporative missions and pamphlets - will seem searched carefully and artificial so as the language of the French cut in century 18.
• Nowadays, the companies that speak the language of the prattler, no longer manage to catch the attention of anybody.
• The companies now can communicate directly with their markets. This could be its last opportunity if they waste it.
• The companies must realize that their clients ***reflx mng themselves frequently. Of them.
• The companies need “to lighten themselves” and to take themselves less seriously. They need to have sense of humor.
• To have humor sense does not mean to put jokes in the corporative Web. It requires to have values, a little humility, honesty and a sincere point of view.
• The companies need to lower of their pedestal and to speak to him to the people with whom they hope to establish relations.
• The interconnected markets can change instantaneously of proovedores. The “interconnected employees of knowledge” can change of employer during the food. The own initiatives of downsizing in the companies taught to ask to us: “ Loyalty? What is that”
• The companies have made a religion of their security, but this does not serve don't mention it. The majority protects less against their competitors than of their own market and force of work.