“Today, innovation is about much more than new products. "Today, innovation is about much more than new products. It is about reinventing business processes and building entirely new markets that meet untapped customer needs. It is about reinventing business processes and building entirely new markets that meet untapped customer needs. Most important, as the Internet and globalization widen the pool of new ideas, it’s about selecting and executing the right ideas and bringing them to market in record time.” Most important, as the Internet and globalization widen the pool of new ideas, it's about selecting and executing the right ideas and bringing them to market in record time. "

Es un trozito del post sobre innovación, via It is a trozito post on innovation, via Tochismochis , que nos habla sobre la importancia de la innovación. , Which tells us about the importance of innovation.

¿Hasta qué punto es importante la innovación? To what extent is important innovation? Es cierto que el mercado cambia, evoluciona y se mejora…(a veces). It is true that the market changes, evolves and improves… (sometimes). Bien, pero innovación por innovación no es algo que me parezca lógico, sin evolución, claro está!! Well, but innovation for innovation is not something that seems logical to me, without evolution, of course!

Ahora, y como dice el Now, as says post Post , si la innovación se vuelca en el proceso de la creación de valor, en empresas para las que el valor esté centrado en este tipo de valor (no nos engañemos…), si que es un factor estratégico a tener en cuenta… If innovation is turned into the process of creating value in companies for which the value is focused on this type of value (no mistake…), if that is a strategic factor to take into account…

“El factor diferencial ya no está en la tecnología, el control de calidad o el coste. "The differential factor is no longer in technology, quality control or cost. Está en convertir todo el proceso de valor en innovación: desde la materia prima al producto terminado, pasando por todos los procesos transversales. It's in the process of converting the entire value innovation: from raw material to finished product through all the processes cross. Y sin olvidar que la Dirección debe ser igualmente innovadora en la búsqueda de nuevos modelos que soporten el negocio.” And without forgetting that the Department must be equally innovative in finding new models that support the business. "

¿Innovación o no innovación? Do not innovate or innovation? Esta es mi pregunta… This is my question…