May 19
” the design electrifies to some marks and electrocuta to others”. In order to avoid this (that the design “burns” to a mark), Brian Collins, executive creative director of Ogilvy & Mather Worldwide, the following decalogue has elaborated that proposes to make marketing through design (and that, according to him, would not have to be forgotten by any designer):
- Diseño (with capital initial) is not decoration, is action plan.
- Diseño it amplifies the message of geometric way.
- Diseño it is detail (detail) and detail is the mark.
- Diseño he is empático, that is to say, it establishes an affective and touching relation.
- Diseño of niche it is also mass design.
- Diseño he is transient, that is to say, contagious. (It puts the example of iPod Here, that helped to sell more iMacs than many advertising campaigns).
- Diseño demand talent. (And talent is much more that reputation).
- In Design, to become jumbled means it reaches whereas time implies frequency. Understanding reach and frequency of mediatic way.
- In Design, the participants are the new hearing.
- The Publicity promises, Diseño makes possible
Via: Alpaca Precipice
- 
Stumblea this entrance! - Tags: NonTags
Stumblea this entrance! - Tags: NonTags 
Popular +
- Names of companies
- 10 steps to create YOUR Company
- Concept of communication
- Definition of company
- To learn to speak in public, techniques of oral expression…
- That is the communication strategy?
- Advice of Warren Buffett
- Concept Company
- Commercial strategy
- That means to obtain a productive work?
21 Mayo 2006 - 0:39
[…] Via | Decalogue of the Design Marketing It socializes the Information - - […]