We understand by competitiveness to the capacity of an organization public or deprived, lucrative or no, to maintain advantages systematically competitive that they allow to reach, to maintain and to improve a certain position him in the socioeconomic surroundings.
The competitive advantage of a company would be in its ability, resources, knowledge and attributes, etc., which it has this company, such of that lack its competition or of which they arrange to a lesser extent and that makes the obtaining possible of yields superior to his.
The competitiveness is not product of a chance (although it can occur) nor arises spontaneously; it is created and it is obtained through a long process of learning.
According to Wikipedia the Competitiveness is based on:
QUALITY
The capacity to satisfy the necessities and expectations with the clients or citizens to which it serves, in its Objective Market, according to the Specific Mission for which it was created.
PRODUCTIVITY
The capacity to produce more satisfactores (they are goods or services) with less resources. This results in a low cost that allows lower prices (important for the mercantile organizations) or estimated smaller (important for organizations of Social Government or on watch).
SERVICE
It is the capacity to treat to its clients or taken care of citizens, in honest form, right, shared in common and is transparent, amiable, precise, etc., leaving satisfied them with its relations with the organization.
IMAGE
It is the capacity of the organization to promote in the mind of many people the idea that it is the best alternative for the obtaining of the goods or services that will leave satisfied their necessities and their expectations.
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