How to create the name of my company? There is much people who write to me and she asks to me how she can make to develop, to invent itself, to imagine… its name of company. They request to me that he is insolent, interesting, legible, simple… and thousand things more…

To create name for your company, it marks, Web… is a simple task if the necessary steps are applied but for the majority it supposes an enormous complication.

As the main companies of the world created their names? 

• Google: In principle google was called “Googol”, that is a word that represents a 1 followed of 100 zeros and made reference to the amount of pages that would be able to look for when they created the finder.
  By the sight they sent the project to register in a site of investments and they gave back a check to them with a errata, to name of “Google” instead of “Googol” and as this name then they liked more… therefore they were.
• Hotmail - The founder Jack Smith it had the idea to accede to the email through Internet by means of any computer connected anywhere of the world. When Sabeer Bhatia created the plan of business for the service of mail, all class of combinations tried that included “the mail” word (mail) and finally it was decided by hotmail, since it included letters HTML, the used language to program pages Web. In fact at the outset it was written HoTMaiL (if, with those so rare capital letters… soon they had to think comfortable queera but to clear them).
• Apple Computers: Steve Jobs took a delay of 3 months in filling up the name of the company for the registry of companies because she did not find any that convinced to him for its new company, so a day eldijo to the personnel: “If nonencounter nothing better for the 5 of afternoon, nombrede the company will be any thing that I like”. For the 5 of afternoon nadiehabía thought about good reputation, and it was eating an apple… so I call to the company Apple computers
• Adobe: It is the name of a river (Adobe Creek) that runs behind the house of the founder of the company, John Warnock.
• Cisco: It is not an acronym as many we thought, simply is abbreviation of San Francisco!
• Hewlett-Packard (HP): Bill Hewlett and Dave Packard, the creators of HP they are not ponian in agreement to decide if the name of the company would be Hewlett-Packard or Packard-Hewlett, so they threw a currency to the air… adivinarquién won…
• Lotus (You notice): Mitch Kapor le puso este nombre a la empresa por que era profesor de meditación transcendental… y por lo visto hay una postura que se llama ‘El Loto’ o ‘Padmasana’… digo lo mismo que con Intel… os imaginais lo poco comercial que sería un paquete de software llamado “Padmasana”… menos mal que lo llamó lotus!
• Motorola: El fundador Paul Galvin le puso este nombre a la empresa puesto que comenzaron fabricando radios para coches… y qué?… pues que la marca de radios mas popular de la epoca era Victrola.
• Sony: Del latín ’sonus’ que significa sonido y de ’sonny’, jerga que usan los americanos para referirse a los jovenes brillantes.
• Sun: Fundado por 4 estudiantes de la universidad de Stanford, SUN es el acrónimo de Stanford University Network.
• Yahoo: Esta palabra fue inventada por Jonathan Swift en “los viajes de Gulliver”. Representa a una persona que tiene un aspecto repulsivo, sus acciones también lo son y apenas parece humano… Bueno, pues los fundadores Jerry Yang y David Filo eligieron ese nombre porque se consideraban así mismos yahoos…

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